Copywriter, Creative, and Strategic Thinker

I’ve been working in pharmaceutical and life sciences advertising for the past 7+ years.

My curious nature led me to start out as a strategic planner. I love immersing myself in new topics, audiences, and brand categories. Becoming an expert on something I have no business knowing about is empowering.

But at the same time, I love creating. A sticky tagline, an awe-inspiring video, or a perfectly crafted print piece. I like to be part of the doing. So, I found myself walking over to the creative department.

Today, I feel privileged to put words in front of people. But I never took off my strategist hat. Whether I’m crafting a brand narrative, pitching an experiential tactic, or brainstorming a creative concept, I always understand my audience and what they’re facing. Because that’s how we’ll ultimately move them.