Hi, I’m Emily. I’m a copywriter based in the San Francisco Bay Area with extensive experience in pharmaceutical advertising for both HCP and patient audiences.

I started out in the advertising industry as a strategist. I love learning everything I can about new audiences, disease states, and brand categories. I also appreciate great insights and know they’re not easy to get to.

While working as a strategist, I felt an itching to be a part of the creative process. I wanted to create something tangible. A sticky tagline, an awe-inspiring video, or a perfectly crafted print piece. There’s something satisfying about seeing your words out in the world. So, I became a copywriter.

Now, I approach every project as a creative with a strategic lens. I make sure I fully understand a problem before I craft a solution. And, I know that collaboration is the key to creative success. Whether it’s tapping into medical strategists, account managers, or my own art partner, I build valuable relationships that make the work better.